A change of the status quo starts by joining forces!
The intersection of talents and world needs is where vocation lies.
This is why ” Areas for Change Challenge” is born, aiming to find real solutions related to sustainability, gastronomy and digitalization challenges within the industry of food & beverage and travel retail.
Let’s solve today’s challenges together!
Areas for Change Challenge
We live in a world of continuous innovation in every sector, always striving to provide the most sustainable, tasty and data-driven food solutions to the end-customer.
We want to reimagin food & beverage and travel retail experiences. Through “Areas for Change Challenge” we are looking for foodtech startups delivering real solutions to the following challenges:
Healthier products for breakfast and grab & go moments, on the move
Solutions for managing the waste generated in the Areas’ restaurants (mainly organic, such as coffee or oil, and packaging), revalorization and revaluation of the waste, as well as improvements in energy efficiency
Digital or robotic solutions to improve efficiency (Back Office) or user experience (Front Office)
What change means to us
CONNECTING
Inspiring people to create positive change
TRANSFORMING
Accelerating the transition to sustainable food experiences
INNOVATING
Moving towards a better future in the travel industry
What do we offer?
A 3-month pilot program in Areas’ locations at a global level
Consumer insights analysis by Areas expertise
Product placement expertise in Areas’ most relevant points of sale
Potential investment for your project to take off
Support in go-to-market strategies with Areas professional team
A potential future agreement to become a supplier
Timeline
LAUNCH
December
2022
December
2022
DEMODAY
February
2023
February
2023
SELECTION
January
2023
January
2023
PILOTS
May
2023
May
2023
About Us
Areas is one of the global leaders in Food&Beverage and Travel Retail. Areas welcomes 348 million customers to its more than 1,900 outlets in 10 countries across Europe, the USA, Mexico, and Chile every year.
As a benchmark food and beverage operator in the world of travel, focused on quality for more than 50 years, Areas operates at large and small communication hubs around the world (airports, train stations, highway travel plazas), as well as key points at exhibition venues and leisure centers.
Concerning its culture of operational excellence, Areas has in-depth know-how of travelers’ needs and the most extensive array of food and beverage concepts on the market, allowing it to always offer a perfect combination adapted to the 950,000 customers it receives on a daily basis.